Being a business owner comes with MANY responsibilities and one truly important one is consistently posting and engaging on social media. Owning a business and not being on social media is like opening a business but not telling anyone!
By posting regularly on social media platforms, you establish trust with your viewers. A huge benefit to this is when you create a positive feeling in someone, they are more likely to buy what you are purchasing, recommend you to others, and continually engage with your posts (which then helps you show up on other people’s feeds.)
Being on social media offers a huge opportunity to engage with potential customers. According to Sprout Social, “78% of consumers are willing to buy from a company after having a positive experience with them on social.” You can’t make up the ROI there!!
Oftentimes, business owners don’t even know where to begin when starting to post on social media.
Here are some dos and don’ts to get started:
- Gather up content that you will use…take LOTS of photos that pertain to your business so that you have a healthy amount of content to pull from
- Refrain from posting anything political- this can be a game changer for potential clients
- Learn CANVA – an app that helps you create & store graphics that you make (it’s extremely user friendly)
- Try to incorporate your brand colors into your Instagram grid graphics for consistency
- Think of ways that you can display your expertise in your field in your graphics & in your posts
- Use hashtags on your IG posts, and vary them from post to post, trying to make them unique to the post at hand.
- Engage with people that comment on your posts
- Engage with people that don’t follow you but could be potential customers
- Create a LINKTREE – an AWESOME and FREE tool that you can customize (again, very user friendly) to add to your bio on IG. Utilizing it with drive traffic to your website or other offerings quickly to your clients & potential clients.
The facts are there- ALL businesses need to have a presence on social media. Posting consistently is a KEY factor for growth.
Here is a great article about a CRM that LOTS of entrepreneurs use to organize their entire business upon, Trello.