The Importance of Using Video for Your Business

As a business owner, you constantly have your pulse on all kinds of different aspects of your business:  HR, ideas, scaling your business, social media, marketing, the list goes on and on.  

Another aspect of your business that you should consider incorporating is video.  Video on your website is such a gorgeous way for people to “meet” you before they choose to utilize your services.  You can also use this video on your social media for the exact same reason as on your website.  

Here are some other benefits of using video in your business:

Rank Better in Google:  It’s true, the more you “feed” google with new and changing information, the more Google will recognize your website & your credibility.  In fact, “businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.”

Showcase Your Brand’s Personality:  Customers do nearly EVERYTHING online nowadays.  That includes checking out you & your business. Your video also helps them to feel an emotional connection with you & your brand. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Stand Out From The Competition:  Only half of your competition is using videos- so why not make yourself stand out from the crowd!  Make & share some videos!!

Provide Video Testimonials:  This is a GREAT way to show competence and authority in your area of expertise!  Videos of people vouching for you & your business- that will help move the needle immeasurably!!

Include Mobile Users:  Videos are GREAT for potential customers to WATCH & learn about you rather than reading a LONG narrative of what you’d like to convey.  

Demonstrate Your Product: Is your product complicated to use or understand? A video might best explain it to potential customers!! Here’s a great blog post to help you sort out how to overcome obstacles in your business! Get those videos rolling now!!!

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