Build, launch and scale your offer
Build, launch and scale your offer
Launch Lab is the step-by-step course for ambitious women ready to bring their big idea to life. If you’ve been feeling stuck, unfulfilled, or unsure how to turn your expertise into something scalable, this is your starting point. Inside the program, you’ll learn exactly how to create a high-impact offer, build your audience, and launch with clarity and confidence. You're not behind. You're not crazy for wanting more. You're just ready—and this is your next step.
Transform Your Passion into
a Profitable offer
Transform Your Passion into
a Profitable offer
Launch Lab is the step-by-step course for ambitious women ready to bring their big idea to life online. If you’ve been feeling stuck, unfulfilled, or unsure how to turn your expertise into something scalable, this is your starting point. Inside the program, you’ll learn exactly how to create a high-impact offer, build your audience, and launch with clarity and confidence. You're not behind. You're not crazy for wanting more. You're just ready—and this is your next step.
Why Choose launch lab academy
Why Choose launch lab
academy & mentorship?
Because I’ve done it. I transitioned from a traditional business model as a cosmetic dentist into the online space—where I matched (and then surpassed) my income, working less and living with so much more freedom. I know what it feels like to want more… and not know where to start. That’s exactly why I created Launch Lab.
Launch Lab is the course that helps you bring your big idea to life.
It gives you the exact steps to create, build, and launch a powerful offer—without the burnout, confusion, or hustle. If you’re ready to shift from stuck to scalable, this is where it begins.
Because I’ve done it. I transitioned from a traditional business model as a cosmetic dentist into the online space—where I matched (and then surpassed) my income, working less and living with so much more freedom. I know what it feels like to want more… and not know where to start. That’s exactly why I created Launch Lab.
Launch Lab is the course that helps you bring your big idea to life online.
It gives you the exact steps to create, build, and launch a powerful offer—without the burnout, confusion, or hustle. If you’re ready to shift from stuck to scalable, this is where it begins.
Here’s what you can expect:
✅ Comprehensive Curriculum
With 12 keys designed to work in perfect synergy, you will gain the tools and knowledge necessary to establish a thriving, transformative online offer that can change lives globally.
✅ Flexible Learning
Enjoy annual access to the program, allowing you to progress at your own pace. Learn how to craft, launch, and scale your online courses and programs.
Here’s what you can expect:
✅ Comprehensive Curriculum
With 12 keys designed to work in perfect synergy, you will gain the tools and knowledge necessary to establish a thriving, transformative online offer that can change lives globally.
✅ Flexible Learning
Enjoy annual access to the program, allowing you to progress at your own pace. Learn how to craft, launch, and scale your online courses and programs.
✔ Earn an UNLIMITED income doing what you love
✔ Creating a flexible schedule that allows you to live on your own terms. Work from anywhere, when and where you want
✔ More time for family and friend’s (think 3 hour brunch with bestie on a WED and being there for all the moments with kiddos)
✔ Making a genuine impact in the lives of others
✔ Passive income streams
✔ Earn an UNLIMITED income doing what you love
✔ Creating a flexible schedule that allows you to live on your own terms. Work from anywhere, when and where you want
✔ More time for family and friend’s (think 3 hour brunch with bestie on a WED and being there for all the moments with kiddos)
✔ Making a genuine impact in the lives of others
✔ Passive income streams
Imagine this:
I'M READY
I'M READY
Launch Lab gives you everything from A to Z (and then some!) - guiding you through each step of building & launching your offer with confidence. From strategy to tech to messaging, it’s your complete roadmap to go from idea to income—and we’ll be celebrating every win along the way.
Launch Lab gives you everything from A to Z (and then some!) - guiding you through each step of building & launching your offer with confidence. From strategy to tech to messaging, it’s your complete roadmap to go from idea to income—and we’ll be celebrating every win along the way.
“This sounds amazing, but…”
Tech totally freaks me out. Websites, email lists, online courses—it all feels like I need a Ph.D. in tech just to get started. What if I get stuck?
I’m not some ‘expert’ or influencer. Who would actually pay for a program from me? I don’t have a massive following, and I’m definitely not a household name.
I have zero audience—will anyone even care? How can I sell something when I’m not a big-name influencer with thousands of followers?
I barely have time to eat, let alone create an online program. Between work, family, and everything else, my plate is already overflowing. How do I find the time?
What if I put in all this effort and no one buys? Investing time and money feels risky. What if I launch…and hear crickets?
The ‘freedom lifestyle’ sounds great, but where do I even start? I don’t even know what my offer would be about! How do I turn my knowledge into something people actually want?
Tech totally freaks me out. Websites, email lists, online courses—it all feels like I need a Ph.D. in tech just to get started. What if I get stuck?
I Know What You’re Thinking...
Sound familiar?
You’re not alone. These exact doubts keep so many talented entrepreneurs, coaches, and service providers from turning their expertise into a profitable online offer.
But here’s the truth: You don’t need to be tech-savvy, famous, or have a huge audience to launch a wildly successful online business.
With Launch Lab Academy, you’ll follow a step-by-step system that takes you from "I have no idea where to start" to launching a profitable offer—without needing complicated tech, a massive following, or endless hours of work.
“This sounds amazing, but…”
I’m not some ‘expert’ or influencer. Who would actually pay for a program from me? I don’t have a massive following, and I’m definitely not a household name.
I have zero audience—will anyone even care How can I sell something when I’m not a big-name influencer with thousands of followers?
I barely have time to eat, let alone create an online program. Between work, family, and everything else, my plate is already overflowing. How do I find the time?
What if I put in all this effort and
no one buys? Investing time and money feels risky. What if I launch… and hear crickets?
The ‘freedom lifestyle’ sounds great, but where do I even start? I don’t even know what my offer would be about! How do I turn my knowledge into something people actually want?
You’re not alone. These exact doubts keep so many talented entrepreneurs, coaches, and service providers from turning their expertise into a profitable online offer.
But here’s the truth: You don’t need to be tech-savvy, famous, or have a huge audience to launch a wildly successful online business.
With Launch Lab Academy, you’ll follow a step-by-step system that takes you from "I have no idea where to start" to launching a profitable offer—without needing complicated tech, a massive following, or endless hours of work.
What You’ll Learn (the modules):
What You’ll Learn
(the modules):
01
01
Success is more than just strategy—it’s about the mindset, energy, and confidence you bring into everything you do. In this module, you’ll reprogram the beliefs that have been keeping you stuck, develop a success-driven mindset, and start thinking like a CEO. You’ll learn how to overcome imposter syndrome, optimize your time and energy, and step into sales with complete confidence.
Success is more than just strategy—it’s about the mindset, energy, and confidence you bring into everything you do. In this module, you’ll reprogram the beliefs that have been keeping you stuck, develop a success-driven mindset, and start thinking like a CEO. You’ll learn how to overcome imposter syndrome, optimize your time and energy, and step into sales with complete confidence.
the Millionaire mindset
the Millionaire mindset
02
02
If you’re not 100% sure what you want to offer or who your ideal clients are, this module will guide you in defining your unique genius and identifying the people who need it most. You’ll uncover your strengths, align them with a real audience demand, and validate your offer before you even build it.
If you’re not 100% sure what you want to offer or who your ideal clients are, this module will guide you in defining your unique genius and identifying the people who need it most. You’ll uncover your strengths, align them with a real audience demand, and validate your offer before you even build it.
Find your genius & the clients who need it
Find your genius & the clients who need it
03
03
In this module, you’ll learn how to design an offer that delivers true transformation, making it easy to sell. You’ll outline a signature framework that gives your clients results, create a premium name for your offer, and price it with confidence. You’ll also map out a revenue goal strategy so you know exactly how to hit your income targets.
In this module, you’ll learn how to design an offer that delivers true transformation, making it easy to sell. You’ll outline a signature framework that gives your clients results, create a premium name for your offer, and price it with confidence. You’ll also map out a revenue goal strategy so you know exactly how to hit your income targets.
Crafting & Selling Your Offer
Crafting & Selling Your Offer
04
04
This module will help you refine your offer experience so it feels high-end and aligned with luxury pricing. You’ll learn how to brand your offer for a premium feel, design an effortless client journey, and position yourself as an authority. You’ll also discover how to create an exclusive offer experience and leverage risk-reversal techniques to make investing in your program an easy "yes" for your clients.
This module will help you refine your offer experience so it feels high-end and aligned with luxury pricing. You’ll learn how to brand your offer for a premium feel, design an effortless client journey, and position yourself as an authority. You’ll also discover how to create an exclusive offer experience and leverage risk-reversal techniques to make investing in your program an easy "yes" for your clients.
Structuring & Branding Your Offer
Structuring & Branding Your Offer
05
05
This module teaches you how to craft messaging that connects deeply with your audience and moves them toward buying. You’ll learn the principles of high-converting copy, how to write compelling sales pages, and how to create social media and email content that makes selling effortless.
This module teaches you how to craft messaging that connects deeply with your audience and moves them toward buying. You’ll learn the principles of high-converting copy, how to write compelling sales pages, and how to create social media and email content that makes selling effortless.
Magnetic Messaging & Copywriting for Sales
Magnetic Messaging & Copywriting for Sales
06
06
A high-ticket offer doesn’t need a massive audience—it needs a warm, engaged one. In this module, you’ll learn how to attract the right people to your world and build relationships that lead to sales. You’ll discover how to guide potential buyers through the customer journey, position yourself as an expert, and create valuable content that builds trust and authority.
A high-ticket offer doesn’t need a massive audience—it needs a warm, engaged one. In this module, you’ll learn how to attract the right people to your world and build relationships that lead to sales. You’ll discover how to guide potential buyers through the customer journey, position yourself as an expert, and create valuable content that builds trust and authority.
Growing & Nurturing Your Audience
Growing & Nurturing Your Audience
07
07
Tech should never be the reason you don’t sell. This module simplifies all the backend systems you need to launch and scale your business with ease. You’ll learn how to set up a high-converting sales page, create an automated email sequence, and deliver your lead magnet seamlessly. You’ll also discover how to set up your checkout system, connect everything in Kajabi, and secure a professional domain.
Tech should never be the reason you don’t sell. This module simplifies all the backend systems you need to launch and scale your business with ease. You’ll learn how to set up a high-converting sales page, create an automated email sequence, and deliver your lead magnet seamlessly. You’ll also discover how to set up your checkout system, connect everything in Kajabi, and secure a professional domain.
The Techy Stuff (Simplified)
The Techy Stuff (Simplified)
08
08
You’ll learn how to pre-sell your offer, build anticipation with a VIP waitlist, and secure early buyers with founding member pricing. You’ll also master handling objections before they come up and getting your first clients even if you don’t have a big audience.
You’ll learn how to pre-sell your offer, build anticipation with a VIP waitlist, and secure early buyers with founding member pricing. You’ll also master handling objections before they come up and getting your first clients even if you don’t have a big audience.
Pre-Launch & Selling Before You Launch
Pre-Launch & Selling Before You Launch
09
09
This is your moment—your official launch. In this module, you’ll map out a step-by-step launch plan and learn how to execute it with confidence. You’ll discover how to host a high-converting masterclass, structure your launch content for social media and email, and overcome common launch pitfalls. You’ll also learn real-time selling techniques and how to track your launch metrics for maximum conversions.
This is your moment—your official launch. In this module, you’ll map out a step-by-step launch plan and learn how to execute it with confidence. You’ll discover how to host a high-converting masterclass, structure your launch content for social media and email, and overcome common launch pitfalls. You’ll also learn real-time selling techniques and how to track your launch metrics for maximum conversions.
The Red Carpet Launch Experience
The Red Carpet Launch Experience
10
10
In this module, you’ll learn how to create a seamless onboarding experience, keep clients engaged, and help them get the results they paid for. You’ll discover how to prevent drop-off, re-engage struggling clients, and gather success stories that make selling your program even easier. Y
In this module, you’ll learn how to create a seamless onboarding experience, keep clients engaged, and help them get the results they paid for. You’ll discover how to prevent drop-off, re-engage struggling clients, and gather success stories that make selling your program even easier.
White Glove Client Experience
White Glove Client Experience
11
11
Your launch is over, but your business isn’t slowing down! This module is all about what happens AFTER the cart closes—how to keep your audience engaged, optimize your launch for better results next time, and ensure you’re set up for long-term success.
Your launch is over, but your business isn’t slowing down! This module is all about what happens AFTER the cart closes—how to keep your audience engaged, optimize your launch for better results next time, and ensure you’re set up for long-term success.
Beyond the Launch Business Refinement
Beyond the Launch Business Refinement
12
12
Launching is exciting, but it’s just one piece of your long-term success. If you want to scale your business to six and seven figures without burnout, you need systems, automation, and strategic scaling. This module helps you move from a launch-based business to a streamlined, scalable machine that generates predictable revenue without requiring you to constantly sell.
Launching is exciting, but it’s just one piece of your long-term success. If you want to scale your business to six and seven figures without burnout, you need systems, automation, and strategic scaling. This module helps you move from a launch-based business to a streamlined, scalable machine that generates predictable revenue without requiring you to constantly sell.
Penthouse Profits - Scaling for Success
Penthouse Profits - Scaling for Success
You’ve done everything “right.”
The education. The career. The milestones.
You’ve built a life many would be proud of.
And yet… something deeper is calling.
Maybe it’s a creative spark you keep pushing aside.
A business idea that won’t leave you alone.
A dream that’s been sitting on the shelf while burnout keeps getting louder.
It’s time to stop waiting.
To stop letting the overwhelm and overthinking dull your fire.
To stop putting your vision on pause until you “figure it out.”
✨ This is where you begin.
You’ve done everything “right.”
The education. The career. The milestones.
You’ve built a life many would be proud of.
And yet… something deeper is calling.
Maybe it’s a creative spark you keep pushing aside.
A business idea that won’t leave you alone.
A dream that’s been sitting on the shelf while burnout keeps getting louder.
It’s time to stop waiting.
To stop letting the overwhelm and overthinking dull your fire.
To stop putting your vision on pause until you “figure it out.”
This is where you begin.
The real FUN part!
Add as Many Zeros as You’d Like!
I'M READY
I'M READY
Join Us on This Journey!
Join Us on This Journey!
At Happy CEO, we believe in shattering glass ceilings and creating a life of true freedom and impact. It's time to step into your power and create your online offer!
At Happy CEO, we believe in shattering glass ceilings and creating a life of true freedom and impact. It's time to step into your power and create your offer!
Don’t wait for the right moment—create it!
ENROLL NOW!
enroll now
Here’s what you can expect:
Here’s what you can expect:
✅ Comprehensive Curriculum
With 12 keys designed to work in perfect synergy, you will gain the tools and knowledge necessary to establish a thriving, transformative online offer that can change lives globally.
✅ Flexible Learning
Enjoy annual access to the program, allowing you to progress at your own pace. Learn how to craft, launch, and scale your online courses and programs.
✅ Comprehensive Curriculum
With 12 keys designed to work in perfect synergy, you will gain the tools and knowledge necessary to establish a thriving, transformative online offer that can change lives globally.
✅ Flexible Learning
Enjoy annual access to the program, allowing you to progress at your own pace. Learn how to craft, launch, and scale your online courses and programs.
HI, I'M DR. JESSICA EMERY
HI, I'M DR. JESSICA EMERY
Founder of Happy CEO® - here to help you build a business and life you’re wildly obsessed with.
Founder of Happy CEO® - here to help you build a business and life you’re wildly obsessed with.
For 18 years, I built and ran a successful fee-for-service dental practice that prioritized financial freedom, lifestyle design, and creating unforgettable client experiences. I worked less than 24 hours a week, never took insurance, and built a thriving business by doing things differently—from the inside out.
Now, I help other women do the same.
Whether you're a coach, service provider, or creative with a big vision and no idea where to start, you're in the right place. Launch Lab Academy was designed to take you from idea to income with confidence. From crafting a magnetic offer to launching it with ease and scaling it into a dream business, this program gives you the exact tools and mindset shifts I used to create multiple 7-figure brands.
When I’m not coaching, you’ll find me with my family, dreaming up new business ideas, creating content, or mentoring bold women who are ready to stop playing small.
I believe your ideas are worth launching, your work is worth paying for, and your dream life is already waiting—you just need the blueprint. That’s what I’m here to give you.
For 18 years, I built and ran a successful fee-for-service dental practice that prioritized financial freedom, lifestyle design, and creating unforgettable client experiences. I worked less than 24 hours a week, never took insurance, and built a thriving business by doing things differently—from the inside out.
Now, I help other women do the same.
Whether you're a coach, service provider, or creative with a big vision and no idea where to start, you're in the right place. Launch Lab Academy was designed to take you from idea to income with confidence. From crafting a magnetic offer to launching it with ease and scaling it into a dream business, this program gives you the exact tools and mindset shifts I used to create multiple 7-figure brands.
When I’m not coaching, you’ll find me with my family, dreaming up new business ideas, creating content, or mentoring bold women who are ready to stop playing small.
I believe your ideas are worth launching, your work is worth paying for, and your dream life is already waiting—you just need the blueprint. That’s what I’m here to give you.
Launch Lab is that doorway.
One you walk through when you’re finally ready to stop waiting and start creating.
For the dream. For the freedom. For the legacy.You don’t need another degree. You need a doorway.
Launch Lab is that doorway.
One you walk through when you’re finally ready to stop waiting and start creating.
For the dream. For the freedom. For the legacy.
You don’t need another degree. You need a doorway.
You don’t need another degree. You need a doorway.
your future awaits aka join now
your future awaits aka join now
frequently asked questions
*click each question for answers*
What if I don’t have an offer or idea yet?
What if I don’t have an audience yet?
Do I need to be tech-savvy?
How does the program work?
What is the Launch Lab Academy program?
Is there a refund policy?
What is the Launch Lab Academy?
Launch Lab Academy is a self-paced, high-level program designed to take you from idea to launch to long-term success. Inside, you’ll get step-by-step training to help you create, build, and launch a high-ticket offer with clarity and confidence.
What makes this program unique? It’s not just theory—it’s a complete roadmap. From offer creation and messaging to tech setup and launch strategy, every module is designed to walk you through the process with ease and precision.
You don’t need to figure it out alone. You just need the right plan—and that’s exactly what Launch Lab delivers.
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How does the program work?
Launch Lab Academy is a self-paced program, which means you can go through the training on your own schedule, at your own pace—no deadlines, no pressure.
Whether you're building your first offer or refining an idea you've been sitting on, this course gives you the exact steps to move from stuck to launched—with clarity and confidence.
Here’s what you get:
✔️ A step-by-step curriculum that takes you from offer creation to scaling
✔️ Lifetime access to all modules, templates, and tech walkthroughs
✔️ A plug-and-play system to launch your high-ticket offer—without the overwhelm
This is your blueprint to go from idea to income—on your own terms.
Exit
Exit
What if I don’t have an offer or idea yet?
No problem—Launch Lab was designed with you in mind.
The very first module helps you get crystal clear on your niche, your ideal client, and the type of offer that fits your skills, passions, and lifestyle goals. You’ll be guided step by step to uncover what’s already inside you—and turn it into a powerful, aligned offer.
You don’t need to have it all figured out before you start.
This is where clarity begins.
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What if I don’t have an audience yet?
You do not need a big audience to sell a high-ticket offer—you just need the right audience and the right strategy. Inside the program, you’ll learn how to attract high-quality leads, nurture relationships, and convert them into paying clients—even if you’re starting from zero.
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Do I need to be tech-savvy?
No! The program includes step-by-step tutorials that walk you through setting up:
✔️ Sales pages & checkout systems.
✔️ Email automation & opt-in funnels.
✔️ Lead magnet & freebie delivery.
✔️ The exact tech setup you need—without overwhelm.
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Is there a refund policy?
Because this program includes immediate access to all high-value content and digital resources, all sales are final. That said, we are fully committed to your success. If you move through the material and feel stuck, you’re not alone—you can always reach out, and we’re happy to connect and help you get unstuck.
We want you to feel confident every step of the way.
Build, launch and scale your online offer
Build, launch and scale your online offer